Wednesday, August 31, 2016

How Resets Predict When We Look For A New Job

Imagine overhearing this conversation: Person 1 asks, "Are you happy?" Person 2 responds, "Compared to whom?"

If you are the first person, you probably think that response is not a good sign. If you are the second person, however, that response is actually pretty reasonable. For all the importance we place on happiness (or satisfaction or contentment or whatever we are seeking from aspects of our lives), we don't spend much time evaluating how we're doing. When we do think about it, we generally judge whether we are happy relative to others.

I recently read a Washington Post article, "When you're most likely to start looking for a new job," which reports on a new study in the Harvard Business Review measuring when we look for a new job. Job-search activity jumps after class reunions, birthdays, and work anniversaries, and actually declines after work-related feedback like bonuses and performance reviews.

By itself, that finding isn't unusual. We are relative pricers of almost everything, including our own happiness. So the idea that we might start looking for a job after a class reunion, a prime opportunity to compare our station in life to others like us, isn't that surprising. What really interested me was how the article reminds us of the importance of resets in decision-making.

Generally, we don't make decisions with the long view in mind. In the moment, we are likely to step into cognitive traps and let emotion influence us. When there is some interrupt in our routines, an opportunity for a reset is created. An interrupt is an opportunity to get out of reflexive mind and into deliberative mind, to be more rational and give ourselves that ten-thousand-foot view of our lives.

This importance of decision interrupts and resets is codified in common aphorisms. Have you ever heard someone say, "Take ten deep breaths" or "Why don't you sleep on it?" In poker, these kinds of resets are key to sustainable success. Once a player suffers a loss during a game, they can start making emotionally driven decisions that distort their play in a negative way. Poker players call this condition tilt. Playing while on tilt is disastrous because when on tilt you are playing your worst.

The best way address tilt? Quit the game. Go home. Go to sleep. And start fresh the next day after the reset.

The study reported in the HBR shows that decision interrupts are not just for poker players. What encourages all of us to get a better long-term perspective is some kind of life interrupt. The most common is the end of the day, thus the "Why don't you sleep on it?" advice. January 1 is another universal life-interrupt. We didn't necessarily gain a bunch of weight or start smoking over the holidays, but the start of the New Year shifts our perspective. Instead of saying, "what am I going to eat today?", we say, "let me think about my eating habits for this year." (My point is about how the life-interrupt gives us a broader perspective, not about whether we succeed at such resolutions.)

At work, things like birthdays, class reunions, and vacations act as interrupts and resets, giving us an opportunity to evaluate our lives looking farther down the horizon.

The Post pointed out that employers understand this concept but only part way. They recognize that interrupts and resets might cause an employee to reevaluate their job. However, they see those resets primarily from the frame of the company. When they try to protect against the turnover caused by such resets, they focus on the natural resets within the business: fiscal-year bonuses, quarterly or annual performance reviews. Brian Kropp, who runs human resources at CES, the company that performed the study, suggested that companies keep better track of employees' personal milestones, and schedule career discussions around those events instead. Or have those discussions before employees take extended vacations.

In other words, employers should look at career-planning from the frame of the employee. That's a good idea, and not just at work. When we see things from only our perspective (an already-difficult exercise), the view rarely changes. Taking other perspectives is a way to get a more accurate view.


Tuesday, August 30, 2016

Top GOP Congressman Tells Trump To Release His Taxes

Donald Trump should release his tax returns and full medical records, Republican Chairman of the House Oversight Committee Jason Chaffetz (Utah) said Wednesday.

“You’re just going to have to do that, it’s too important,” Chaffetz said on CNN. “If you’re going to run and try to become the president of the United States, you’re going to have to open up your kimono and show everything, your tax returns, your medical records.”

Chaffetz said that the standard applies to both candidates. Clinton has released her 2015 tax return and medical history. Trump has only released a cursory, bombastic letter from his doctor.

Trump said in May that he hoped to release his tax returns, but has since refused to, saying he can’t because he’s under audit by the IRS. However, IRS Commissioner John Koskinen said that being under audit does not prevent a person from releasing returns. “If you’re being audited, and you want to do something else, share that information with your returns, you can do that,” Koskinen told CSPAN in February. 

In July, Trump’s then-campaign chairman was adamant that the Republican nominee would not release his tax returns. Earlier this week, Eric Trump said it would be “foolish” for his father to release his taxes. “You learn a lot more when you look at a person’s assets,” Eric said. “You know how many hotels we have around the world? You know how many golf courses we have around the world?”

The value of Trump’s assets, however, is not the simple matter Eric Trump implies it is. In his personal financial disclosure detailing those assets, Donald Trump says he is worth $10 billion. Bloomberg and Forbes, however, estimate his wealth at $2.9 billion and $4.5 billion, respectively. And Tim O’Brien wrote in his 2005 biography of Trump that “three people with direct knowledge of Donald’s finances, people who had worked closely with him for years, told me that they thought his net worth was somewhere between $150 million and $250 million.”

The New York Times reported last week that Trump’s debt totaled $650 million, about twice as much as the candidate had disclosed. The discrepancy, the Times said, arises from the fact that the financial disclosure forms for candidates are not designed for a person with business dealings as complex as Trump’s are.

Editor’s note: Donald Trump regularly incites political violence and is a serial liar, rampant xenophobe, racist, misogynist and birther who has repeatedly pledged to ban all Muslims — 1.6 billion members of an entire religion — from entering the U.S.


Monday, August 29, 2016

5 Reasons Content Marketing Isn't Working For You

Image Source
Having worked with several clients on developing and executing content marketing strategies for their business, one of the questions most business owners want answers to is why it isn't working for their business. This often leads to content marketers spending on content marketing without seeing any significant results in their bottom line.

If your content marketing efforts haven't been yielding the desired results for your business, you might need to look deep into the structure of your strategy and to discover why content marketing isn't working for you.

The following are reasons most marketers don't see results with content marketing.

You're Ignoring Documentation

Documentation is critical to content marketing, and this very essential strategy has been neglected by many content marketers. Your marketing documentation is what will help you identify the missing link between what is working and what you're doing.

In a CMI research that studied B2B marketers, 53 percent who reported that their content marketing was highly effective had a documentation strategy, while the 40 percent with the least result had no strategy at all. If you're not paying attention to content marketing documentation, you might be finding it hard to validate your content marketing strategy.

Targeting Customers with Irrelevant Content

Targeting your customers with highly relevant content is necessary for content marketing effectiveness. A lot of content marketers confuse meeting content demands with actually meeting the needs of their readers. For your customers to engage with your content, it's very necessary that the content you're pushing to them carries a message that will be valuable to them.

To effectively create content that connects with your customers, you need to evaluate your content marketing plan and come up with your audience persona. This means you have to evaluate your different audiences, identify their pain points and create content that will meet their needs in their journey through your purchase cycle.

Inefficient Distribution Strategy

Overcoming the content distribution hurdle is where a lot of content marketers are usually held back. Without the right distribution strategy, your content marketing is bound to fail. To tackle your content distribution challenges and reach your customers with your content, an effective approach would be to combine the three distribution channels.

There are three forms of distribution: owned media, earned media and paid media. While focusing on a single channel can help you take advantage of concentration, leading digital marketers advise to exploit the potentials of combined channels by getting more creative with your outreach and distribution strategy.

"An efficient distribution strategy combines available distribution channels, helping the target asset acquire more attention through a streamlined effort," says Ali Pourvasei, the founder of a Los Angeles SEO Company.

Your Content Strategy Lacks Credibility

Credibility is a valuable currency in content marketing, and indeed in the entire digital sphere. Brands have learned that their content can help establish credibility and are pushing to see that their content marketing efforts portray their best image to consumers.

If your content marketing lacks credibility, your customers will not trust your brand. There are a lot of factors that can help strengthen the credibility of your content marketing efforts. The following are some:

  1. Addressing real concerns
  2. Discuss a fresh message
  3. Easily solves customer issues
  4. Carries brand signals

By utilizing these factors in your content, consumers will engage with your content and you'll find that content marketing easily works for you.

You're Measuring the Wrong Signals

To understand the impact of content marketing efforts, it's necessary to take measurement into consideration. However, content marketers are still struggling with identifying the right signals to measure.

Measuring the wrong signals will give a false representation of your content marketing results -- which will eventually lead to implementing inefficient strategies.


Sunday, August 28, 2016

Uber Lost At Least $1.27 Billion In The First Half Of 2016

Ride-hailing giant Uber Technologies Inc [UBER.UL] lost at least $1.27 billion before interest, taxes, depreciation and amortization in the first six months of 2016, Bloomberg reported on Thursday, citing people familiar with the matter.

The subsidies Uber grants its drivers was the main reason for the loss, finance head Gautam Gupta told investors in a quarterly conference call, Bloomberg said, citing sources. (bloom.bg/2bDGGI4)

Uber, whose investors include Goldman Sachs Group Inc (GS.N) and Amazon.com Inc (AMZN.O) Chief Executive Jeff Bezos, could not immediately be reached for comment.

The company lost about $520 million in the first quarter of the year and another $750 million in the second quarter, Bloomberg said.

Uber, which is now valued at roughly $69 billion, lost at least $2 billion in 2015, the report said.

The company’s net revenue increased to about $1.1 billion in the second quarter from $960 million in the first quarter, while bookings rose to more than $5 billion from more than $3.8 billion in the prior quarter, Bloomberg said.


Friday, August 26, 2016

This Woman Lived In A Tent, Car And Boat To Escape Insane San Francisco Rents

Here’s one way to deal with the insane housing costs in California’s Bay Area: ditch your home altogether.

That’s exactly what Kristin Hanes did for four months last year. The outdoorsy 35-year-old slept in a “cozy” Toyota Prius as well as in a tent in various campgrounds, all the while working full time at KGO, an AM radio station in San Francisco. Hanes wrote about being “intentionally homeless” in an essay published in online magazine The Bold Italic last week.

Hanes gave up her studio apartment in Mill Valley, a city north of San Francisco, in May 2015. She also gave up her $1,800 monthly rent. For the next few months, she spent about $400 a month on living expenses: $200 for a gym membership; $150 for a storage space for extra belongings; and about $50 for various camping costs.

Reducing her costs by more than 75 percent allowed her to save money and pay off thousands of dollars of debt, her main goal.  

In September, Hanes ended her “intentionally homeless” experiment and found a houseboat for rent with a roommate. She stayed there until spring, when she was laid off from her job. In May, she moved into her boyfriend’s 41-foot sailboat, which they are restoring. In the meantime, they do not have a working toilet and cook on a camping stove.

She currently spends a few hundred dollars a month on living expenses while working as a freelance voiceover artist and writer.

“Yes, I could have spent half my income on an apartment and lived a fancy life, but I would have always had debt, and possibly would have gone into more debt to do so, especially after being laid-off,” Hanes told The Huffington Post in an email.

Credit: Kristin Hanes
Kristin Hanes and her boyfriend live in a small but homey vintage sailboat in the Bay Area, but forgo modern plumbing and a functional kitchen.

Hanes takes pleasure in the non-fancy life she shares with her boyfriend in the close quarters of the boat. She also found unexpected joys during her months living without a roof over her head, she explained in her essay:

We had a blast, roasting salmon in foil over campfires, playing guitar and drinking beer under the pinprick lights of a thousand stars. We heard the deep-throated hooting of owls and the pitter-patter of rain on our tent, and breathed in fresh pine air. On weekends, we’d get out of town and backpack Lassen Volcano and Yosemite National Parks. Unfettered by rent or the need to clean, we both felt so free and closer to both nature and each other than we’d ever felt before.

The lifestyle also came with challenges ― imagine not having a kitchen or a bathroom. Sleeping in a car, which they did most nights, was particularly nerve-wracking.

“It was also hard always being on alert, not wanting to be caught,” Hanes told HuffPost. “Sleep could never be fully relaxing.”

While Hanes refers to that time as being intentionally homeless, she also thinks of it as an adventure, like “playing an adult game of ‘fort.’” She was quick to distinguish her experience ― a choice she had the luxury to make, made easier with amenities like a gym membership and evenings spent at happy hours ― from the forced homelessness that’s a systemic issue in San Francisco.

More than 6,800 adults go without shelter on any given day in San Francisco, according to volunteers’ citywide count on a single night in January 2015. However, the San Francisco Chronicle notes that the figure may exclude a significant portion of the homeless population and  could actually be much higher.

A lack of housing and an influx of tech workers have helped rents and housing costs skyrocket in the Bay Area, pushing out less affluent residents and minorities. More than 2,000 San Francisco residents were evicted last year, as advocates call for more affordable housing and anti-displacement initiatives.

Hanes’ response to high rents might seem unusual, but others have also created offbeat homes rather than spend a few thousand dollars each month for a cramped apartment.

An engineer at Google received attention last year for his choice to live in a truck he purchased for $10,000 ― just five months’ worth of rent at his previous apartment. Earlier this year, a San Francisco resident built and lived in a small wooden pod in a friend’s apartment, paying $400 a month. However, he was soon forced to dismantle his makeshift room, which violated housing codes. Others live in garages or share bedrooms with multiple roommates.

“I think the wealth of many is pushing others out onto the streets,” Hanes told HuffPost. “Many people are getting evicted and have to move out of the Bay Area or to a different part of the Bay. Others end up living in a tent under a freeway, or in their cars.”

“It’s probably the biggest social issue in the region today,” she added.

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Kate Abbey-Lambertz covers sustainable cities, housing and inequality. Tips? Feedback? Send an email or follow her on Twitter.   

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Thursday, August 25, 2016

The 4-Sentence Cover Letter That Gets You The Job Interview

The modern-day cover letter is your introduction—of any kind—to the employer.

A cover letter has three goals, which you can accomplish in four sentences. Check out the video along with the highlights.

Click here to download my free 4 Sentence Cover Letter with the exact format!

There are essentially three (non-verbal) means to introduce yourself to an employer:

  1. Cover Letter

  2. Email (with attached resume)

  3. Applicant Tracking System (ATS)

Your “cover letter” has three goals:

  1. Explain why you’ve contacted the employer.

  2. Provide insight on who you are and what you offer.

  3. Show enthusiasm and interest in hearing (back) from the employer.

You can accomplish these three goals in four sentences, which I discuss in the video. Grab this free 4 Sentence Cover Letter to see the exact format!

If you have haven’t seen How To Build the Ultimate Professional Resume, check it out because some of the cover letter content references your resume.

You can also get the Interview Intervention Book Experience FREE, which has much more and includes an eBook, audio, chapter note, guides, and many aids related to job interviewing!

About the Author

Andrew LaCivita is the Founder & Chief Executive of milewalk and the milewalk Academy. As an internationally recognized executive recruiter, award-winning author, speaker, and trainer, Andrew has dedicated his career to helping people and companies realize their potential. He frequently serves as a trusted media resource and is the author of Interview Intervention, Out of Reach but in Sight, and The Hiring Prophecies (the eLit Gold Award Winner for Best Business/Careers/Sales Book for 2016).

Andrew’s passion is serving as a coach and trainer via his top 100 HR and Careers Blog, Tips for Work and Life®, and his online training site, the milewalk Academy. On a daily basis, he circulates his Today’s Line to Live By™, which is a self-developed inspirational quote. You can find these daily dispatches of inspiration on his blog and social media platform.

To learn more about Andrew and get the many free resources, books, and other helpful aids he offers, see his full biography and resources page.

Quote from The 4 Sentence Cover Letter That Gets You the Job Interview. http://bit.ly/2bsiT9R

A photo posted by alacivita (@alacivita) on


Wednesday, August 24, 2016

3 Management Styles That Never Work in Startups

There are many types of management styles, but not all of them are effective.

As an entrepreneur and leader, you'll be taking on managerial responsibilities for your organization, hiring the right people and directing them to achieve your overarching goals. For some, this may be a new or unanticipated challenge, while for others, this may come naturally. Either way, you'll have to think carefully about how you conduct yourself and interact with your workers if you want your team to thrive.

There are dozens of management styles out there, and more if you blend them into unique hybrid styles. For the most part, there are advantages and disadvantages to each, but there are a handful of management strategies that simply don't work in startups:

1.Micromanagement. It's good to keep a close eye on your workers' activities, but don't get bogged down with micromanaging individual tasks or hovering over your employees. Doing so will interfere with their individual processes, not to mention wasting your own time. Trust your workers to achieve your goals however they see fit, and be there for guidance and direction when necessary.

2.Total Hands-Off. The opposite approach is equally ineffective; taking a total hands-off approach is designed to give your workers the ultimate flexibility to work how they like. However, a good manager needs to be there to lead and direct the team. Make sure you're present enough to keep your workers informed and on task.

3.Exclusive Disciplinarian. Taking a strict disciplinarian approach doesn't work either. You need to have consequences for team members who repeatedly disobey rules, but focusing on the negatives will produce a work environment with low morale; instead, focus more on positive reinforcement.

Stay away from these management styles as much as you can, and opt to create your own approach. Elements of these approaches--such as giving workers flexibility and checking in on their progress--are useful, but instead of adopting them outright, simply learn from them and develop your own strategy.